If you want to decrease your marketing cost, learn to use a well-designed business card.  Effective marketing requires you to adhere to the old business Rule of Threes.  The Rule of Three’s is:  Your customer has to hear you, (conversation with customers) see you, (your smiling face or website) and read you to remember you.  Your business card answers the third requirement and is the best form of low-cost marketing antique dealers can use.  The more you give the card out, the better the exposure.  Even if you do nothing more than smile and say hello while handing them a card, you have accomplished all three requirements.  Now go one-step farther.  If you want to have repeat customers (and who doesn’t), then make the card work for you.  Here’s how. 

When you design your business card, VistaPrint will ask if you want anything printed on the…

Did you know that Julio T Buel of N.Y. patented the first bait-casting lure in 1848 and it was the first to go into commercial production?  Did you know that in 1883, an insurance salesperson with the last name of Waterman lost a huge insurance sale because his pen leaked?  In those days, pens didn’t have reservoirs; most of them were of the dip style pens and you had to carry a small bottle of ink wherever you went.  Waterman’s ink ran dry just before the client said yes and the contract was to be signed.  He was so disgusted, he set out to invent his own pen, one with a self-contained reservoir and in 1884, he patented the first fountain pen.  A day later, his wife scrubbed her little heart out removing the big ink stain from his shirt pocket.  (Not a known fact, but I bet…